TikTok

TikTok drives culture today. It creates moments for cultural togetherness for new culture and adds new dimensions to existing cultural moments - from the Euros to Six Nations to the Olympics. TikTok has become the home of the Olympics community, culture, and conversation: a place for athletes to share a different side to themselves, for fans to interact with those they admire and for everyone to become a part of the live action. TikTok has added a new dimension to how the Olympics are viewed and consumed the world over. Join us as we illustrate this with a special guest joining us on stage.

WARC's newly released whitepaper (in conjunction with TikTok) on the value of short-form video supercharging the marketing funnel today is emblematic of the new ways in which audiences want to be spoken to in the attention economy today. All attention isn't equal, and longform doesn't necessarily mean longer retention or memory. In such a landscape, how can brands and marketers set themselves up for maximum impact across the full funnel? Join us as we explain how TikTok drives impact across the funnel.