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The opening evening of Advertising Week is once again our annual Future is Female awards, recognising anyone who identifies as a woman showing leadership in their role. In partnership with LinkedIn, our judges will celebrate our 25 final shortlisted candidates and eventual 10 winners.
This panel will feature past and present Future is Female honourees and leaders who will share their insights into the challenges and opportunities facing women in the industry as we discuss the need for greater representation and inclusion, the importance of mentorship and sponsorship, the evolving nature of the industry in a rapidly changing world and more.
They'll provide insights into their personal journeys, the lessons they've learned along the way and the strategies they've used to overcome obstacles and achieve success.
Mimi Turner (Head of EMEA & LATAM from the B2Bi) will host an exclusive session with WARC, which will feature a preview and the headline findings from groundbreaking new research which is the B2B companion piece to The Right Way to Build Your Brand: https://hbr.org/2024/01/the-right-way-to-build-your-brand
Join LinkedIn's Tom Pepper (Senior Sales Director, EMEA & LATAM) will host a customer panel focused on B2B buying committees for SaaS, payments and banking, and management consulting.
Some of our top clients from these industries will provide insights into how they’re effectively engaging their respective buying committees. This session promises to be an inspiring one, from which attendees will walk away with new creative best practices from industry leaders that can be implemented to improve their own marketing strategies