Cint

Cint

Company Research Technology
Employees 1200
HQ Stockholm, Sweden
Cint is a global provider of research technology. Our platform enables brands, researchers, academics, or anyone with a question, to connect with a global network of over 239 million high-quality and engaged respondents. Panel providers, mobile gaming apps, loyalty associations, or anyone with an online community, partner with Cint to monetize their user-base through surveys that complement the user experience. Utilizing the global reach and survey-based approach of our platform, Cint’s media measurement solutions help advertisers, publishers and media agencies measure the impact of cross-platform ad campaigns.
We believe access to opinions can change the world.

Participating In

Tue 5/14
3:20PM BST
30 mins
In Person
My Schedule Fast Track

Political Ads, Deepfakes, Social Media and the Upcoming Election

Do people trust political news they see on TikTok more than what they see on BBC?How much political influence do celebrities, social media influencers, and consumer brands have over voters? Is the rise of AI increasing fear of misinformation?
Leading up to the UK election, AdvertisingWeek and Cint partnered to conduct a research study on consumer sentiment surrounding political ads, trust in social media vs traditional media, fear of deepfakes and more.
Join us live to find out the hot off-the-press results!
Thu 5/16
12:20PM BST
15 mins
In Person
My Schedule Fast Track

Using First-Party Data to Avoid Making Incorrect Assumptions About Identity

You know what they say about what happens when you assume… You risk distancing yourself from your target audience and hurting your brand. In this session, we’ll:
- Disprove common identity stereotypes, proving why you can’t rely on stereotypes to accurately reflect consumer sentiment
- Highlight the importance of using first-party data to avoid making incorrect assumptions
- Share how you can get first-party data in a privacy-conscious world
- Discuss broader industry implications surrounding cookie deprecation and privacy

Speakers