Join Claire Cronin, CMO of Chelsea FC, for insights on building a global sports brand, leveraging digital marketing, and connecting with fans worldwide. Explore challenges and opportunities in professional sports marketing from a marketing leader. Learn strategies for brand building, fan engagement via digital platforms, creating immersive experiences, navigating sponsorships, and adapting to industry changes.
CMO Conversation: Claire Cronin, Chelsea Football Club
Join us for an insightful discussion with Claire Cronin, Chief Marketing Officer of Chelsea Football Club, one of the world's most prestigious football clubs. In this engaging session, Claire will share her expertise and insights on building a global sports brand, leveraging digital marketing strategies, and connecting with fans worldwide.
About the Session
In today's rapidly evolving sports landscape, effective marketing is essential for teams and clubs to stand out, engage fans, and drive growth. This session will explore the unique challenges and opportunities faced by marketing leaders in the world of professional sports.
Claire Cronin will delve into her experience as CMO of Chelsea Football Club, discussing the club's approach to brand building, fan engagement, and leveraging digital platforms to reach and connect with supporters globally.
CMO Conversation: Claire Cronin, Chelsea Football Club
Join us for an insightful discussion with Claire Cronin, Chief Marketing Officer of Chelsea Football Club, one of the world's most prestigious football clubs. In this engaging session, Claire will share her expertise and insights on building a global sports brand, leveraging digital marketing strategies, and connecting with fans worldwide.
About the Session
In today's rapidly evolving sports landscape, effective marketing is essential for teams and clubs to stand out, engage fans, and drive growth. This session will explore the unique challenges and opportunities faced by marketing leaders in the world of professional sports.
Claire Cronin will delve into her experience as CMO of Chelsea Football Club, discussing the club's approach to brand building, fan engagement, and leveraging digital platforms to reach and connect with supporters globally.
Speakers
Key Takeaways
- • Building a strong and recognizable global brand
- • Leveraging digital marketing strategies to engage fans worldwide
- • Creating immersive fan experiences that foster loyalty and passion
- • Adapting marketing strategies to stay ahead in a rapidly changing sports industry
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