In this interview, we’ll discuss how Publicis has developed a platform to optimise video creatives in real-time through AI and automation, helping clients address the challenges of audience-relevant content and ad fatigue in a digital-first video advertising landscape.
Speakers
Key Takeaways
- Using predictive AI to optimise video creative
- How to optimise video creatives in real-time
- Addressing the challenges of audience-relevant content
- Addressing ad fatigue in a digital-first video
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