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TikTok's Summer of Sport: Creating Culture, Community & Conversation in 2024
TikTok drives culture today. It creates moments for cultural togetherness for new culture and adds new dimensions to existing cultural moments - from the Euros to Six Nations to the Olympics. TikTok has become the home of the Olympics community, culture, and conversation: a place for athletes to share a different side to themselves, for fans to interact with those they admire and for everyone to become a part of the live action. TikTok has added a new dimension to how the Olympics are viewed and consumed the world over. Join us as we illustrate this with a special guest joining us on stage.
Speakers
Key Takeaways
- TikTok adds new dimensions to cultural tentpole moments like Euros, Olympics etc.
- TikTok and its communities drive culture today.
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