Is it more important to be noticed or remembered? Should brands focus on cut-through or staying power? Chaired by Clare Hutchinson, VCCP London's CSO, this session will explore how brands can become more memorable, as a line-up of senior marketers from Allwyn, Cadbury, Müller and Primark.
Speakers
Key Takeaways
- Brand memorability is more important than ever - this session will give context as to why, from looking at the changes in the media landscape to cultural changes.
- Panellists will discuss ads they can remember from the past - and reflect on why certain ads are so memorable. What lessons can we learn and apply to advertising today?
- The session will explore what our panellists find most valuable - getting attention or driving equity?
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