●
Unlocking the Power of Zero-Party Data: Exploring Scalable Strategie
Unlocking consumer trust: Harnessing the power of zero-party data and owned surveys in modern marketing.
In today's ever-evolving marketing landscape, understanding consumer data has become pivotal for businesses aiming to stay ahead. This interview by Lawrence Horne, UK Country Director, will dive into the concept of zero-party data, its evolution alongside consumer data, and why it holds immense significance in contemporary marketing strategies.
In today's ever-evolving marketing landscape, understanding consumer data has become pivotal for businesses aiming to stay ahead. This interview by Lawrence Horne, UK Country Director, will dive into the concept of zero-party data, its evolution alongside consumer data, and why it holds immense significance in contemporary marketing strategies.
Speakers
Key Takeaways
- Zero party data
- AdTech
- Data privacy
Presented by
