Tether, the world's largest stablecoin, has undergone a significant rebranding to align with its expansion into broader digital infrastructure categories. This session explores how Siegel+Gale repositioned Tether as digital disruptors. As avid enthusiasts of decentralisation, the company once known for its automated financial transactions on the blockchain shifted its focus to tap into one of mankind’s most fundamental feelings – freedom; all while rooted in the key principle of simplicity.
Speakers
Key Takeaways
- Humanise your brand: Humanising technology in financial services isn't just a gimmick; it's a strategic imperative for bridging the gap between the digital world and trust.
- Authenticity: Learn how Tether stuck to its compelling truth to fuel its brand experience.
- Simplicity: Learn how we navigated this re-brand using simplicity as its guiding principle.
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